Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
New research: shoppers want Black Friday to start earlier2 Oct 2024
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.
Campaign strategy
A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples20 Sept 2024
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Campaign strategy
10 tasks for a record-breaking Black Friday 202515 Aug 2024
Get your Black Friday Ecommerce Marketing plan underway with our checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Campaign strategy
9 reasons why customers churn & how to solve them12 Jun 2024
Discover the top reasons why customers churn and actionable solutions to improve your churn rate right now
Campaign strategy
The power of TikTok user-generated content for ecommerce28 May 2024
Find out how brands like Stanley use TikTok followers to create massive engagement and brand loyalty.
Campaign strategy
Marketing automation KPIs: how to measure your success5 Dec 2023
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.