Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
Single touch vs. multi-touch attribution11 Aug 2025
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Campaign strategy
9 omnichannel marketing examples 11 Aug 2025
Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.
Campaign strategy
10 expert Black Friday marketing tips for 20254 Aug 2025
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
Campaign strategy
10 Black Friday marketing tactics consumers love4 Aug 2025
Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
10 proven omnichannel strategies to drive BFCM sales8 Jul 2025
Our omnichannel marketing strategies for Black Friday and Cyber Monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
RCS vs. SMS vs. MMS23 Jun 2025
Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.
Campaign strategy
WhatsApp, SMS and email - how smart brands combine them23 Jun 2025
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Campaign strategy
Father’s Day marketing examples27 May 2025
Be inspired for your next Father's Day email and marketing campaign and see the different Father's Day dates around the world in 2026
Campaign strategy
6 April Fools' Day email marketing ideas & examples8 Mar 2025
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2026.