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“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.”  “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing.  And, […]

Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.

SMS and MMS have served marketers well as standard promotional channels that reach customers with brief, urgent messages. But now, a third option is making waves: Rich Communication Services (RCS). And as Apple begins to roll out RCS support for iOS 18, RCS is poised to become a major player in global messaging. RCS offers […]

In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]

Think back for a moment. You used to carry a paper map for directions. A flip phone to call a friend. A camera for photos. A laptop for email. A planner to track your week. Everything worked…until it didn’t. It’s not that any one tool was broken. It’s that they weren’t built to work together. […]

Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.

Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers covering templates, personalisation, AI, subject lines and best send times.

Discover powerful ways to combine SMS and email marketing to grow your business

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.