All blog posts

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalize campaigns, and drive post-Christmas sales with Klaviyo.

Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster—boosting efficiency, personalization, and sales this holiday season.

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalization, AI, and pre-holiday shopping trends.

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.