Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Click Funnels
 - Conversion Rate
 - Canada’s Anti-Spam Legislation (CASL)
 - Cyber Monday
 - Customer Data Platform (CDP)
 - Customer Relationship Management (CRM)
 - Call To Action (CTA)
 - Case Study
 - Cold Email
 - Conversational Message
 - Custom Keyword
 - Customer Journey
 - Customer loyalty program
 - Customer Profile
 - Customer Segment
 - Contact Card
 - Carrier
 - Cart Abandonment
 - Click Rate
 - Cohort analysis
 - Content Marketing
 - Content personalization
 - Conversion Tracking
 - Customer acquisition
 - Customer data analysis
 - Customer data
 - Customer experience
 - Customer lifecycle management
 - Customer retention rate
 - Customer segmentation
 - Customer service
 - Canadian Telecommunications Association (CTA)
 - Cellular Telecommunications Industry Association (CTIA)
 - Common Short Code Administration (CSCA)
 - Clicked SMS
 - Consented to Receive SMS
 
D
E
- E.123 International
 - E.123 National
 - E.164
 - Email Address
 - Email Blast
 - Email Campaign
 - Email Header
 - Email List
 - Email Marketing Strategy
 - Email Nurture
 - Email Server
 - Email Service Provider (ESP)
 - Engaged Segment
 - Event Count in Google Analytics
 - Ecommerce
 - Email Automation
 - Email Compliance
 - Email deliverability
 - Email Fatigue
 - Email Marketing
 - Explicit vs. Implicit Consent
 - Express Consent
 - Email Marketing Re-engagement
 
I
M
- MMS Messaging
 - Market Segment
 - Marketing campaign
 - Marketing Program
 - Mini-TCPAs
 - Mobile Identification Number
 - Mobile Push Notification
 - Multimedia Message (MMS)
 - Marketing automation
 - Marketing campaign automation
 - Marketing reporting
 - Mobile Marketing
 - Mobile Originating (MO)
 - Mobile Terminating (MT)
 - Multi-channel attribution
 - MMS vs SMS
 
N
P
S
- SMS Conversations
 - Subscribe Keyword
 - S.H.A.F.T.
 - SMS Compliance
 - Short Message Service (SMS)
 - SWOT Analysis
 - Subscriber
 - Sending Domain
 - Setup Wizard
 - Sign-up Form
 - Soft Bounce
 - Spam Sender
 - Special Character
 - SEO Keyword
 - SMS List
 - Sending Number
 - SMS Short Code
 - Segmentation
 - Spam
 - Sunsetting
 - Short Code Council (SCC)
 - Short Code Registry
 - Spam Act 2003
 - Single customer view
 - Site Hosting
 - Sent SMS