SMS marketing
SMS marketing is a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.
SMS marketing articles

“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.” “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing. And, […]

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalised campaigns.

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

100+ SMS marketing statistics from consumers in 13 European countries to inform your 2024 SMS Marketing Strategy

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.

Discover how SMS marketing can speed up time to purchase. Learn how to build a strategy that increases revenue and brand loyalty.