Built to grow with your business. Flexible, transparent pricing plans.

Carrier fees are surcharges that mobile carriers (such as Verizon, Vodafone, etc.) apply to a business’s outbound and, in some cases, inbound text messages. Many SMS providers don’t include these fees into their cost per message, but with Klaviyo, they are included in your upfront price.

No, only outbound text messages to customers cost credits.

Don’t worry. If you go over the number of contacts or messages in your plan, we provide upgrade options for a seamless experience. You can upgrade email and SMS channels independently.

We offer a variety of support to help you get started. Depending on your plan, you may have access to:

• Step-by-step onboarding to our products and features
• The Klaviyo Community where you can ask questions and learn from other Klaviyo customers
• Klaviyo Academy for courses and certifications
• Email and chat support with product experts
• Growth success team for strategic questions
• Agency partners to help with onboarding, strategy, and implementation

We accept all major credit cards and you can enter or update your payment details on your account page at any time.

You can manage your account from your account page.

A short code is a 4-6 digit phone number that businesses use to deliver text messages to their customers. Short codes have a higher throughput than toll-free numbers, so if your business needs to send SMS messages to more than 95,000 people per month, we recommend upgrading from a complimentary toll-free number to a short code. Once you reach the recommended sending volume, Klaviyo will reach out to help you secure a dedicated short code for your business.

If you want a short code before reaching 95,000 people, you can request a short code and begin using it as soon as the application is approved by mobile carriers. The short code will come at an additional cost. Some brands choose to start sending from a short code immediately to prevent having to change the number that customers receive their texts from when migrating from a toll-free number to a short code.

Email profiles

•  An active email profile is any profile that can be emailed on Klaviyo. There are two main categories of active profiles
  • Subscribers
  • Profiles added through general engagement

•  A suppressed email profile is any profile with an associated email address that cannot receive marketing emails because they bounced, are manually suppressed, have unsubscribed, or have marked your messages as spam.

Total profiles

• The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.

All of our base plans come with email, and you can choose to add SMS to your plan. You may increase email or SMS independently.

Klaviyo SMS is currently available in the United States, Canada, the United Kingdom, Australia, New Zealand, France, Germany, the Netherlands, Ireland, Austria, Spain, Denmark, Sweden, Norway, Finland, Italy, Portugal, and Switzerland, and we are continuing to expand to new regions.