Pricing for Klaviyo

How many active profiles do you have?
Active profiles
0 – 250
251 – 500
501 – 1,000
1,001 – 1,500
1,501 – 2,500
2,501 – 3,000
3,001 – 3,500
3,501 – 5,000
5,001 – 5,500
5,501 – 6,000
6,001 – 6,500
6,501 – 10,000
10,001 – 10,500
10,501 – 11,000
11,001 – 11,500
11,501 – 12,000
12,001 – 12,500
12,501 – 13,000
13,001 – 13,500
13,501 – 15,000
15,001 – 20,000
20,001 – 25,000
25,001 – 26,000
26,001 – 27,000
27,001 – 28,000
28,001 – 30,000
30,001 – 35,000
35,001 – 40,000
40,001 – 45,000
45,001 – 50,000
50,001 – 55,000
55,001 – 60,000
60,001 – 65,000
65,001 – 70,000
70,001 – 75,000
75,001 – 80,000
80,001 – 85,000
85,001 – 90,000
90,001 – 95,000
95,001 – 100,000
100,001 – 105,000
105,001 – 110,000
110,001 – 115,000
115,001 – 120,000
120,001 – 125,000
125,001 – 130,000
130,001 – 135,000
135,001 – 140,000
140,001 – 145,000
145,001 – 150,000
150,001 – 200,000
200,001 – 250,000
250,000+
How many SMS/MMS credits would you like per month?
SMS/MMS credits
150
1,250
2,500
3,750
5,000
6,250
7,500
10,000
12,500
15,000
17,500
20,000
22,500
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
87,500
100,000
112,500
125,000
137,500
150,000
162,500
175,000
200,000
225,000
250,000
275,000
300,000
325,000
350,000
375,000
400,000
425,000
450,000
See how many texts you can send
Email + SMS
🔥 Recommended
starting at
US$60
per month
15,000 Emails +
1,250 SMS/MMS credits per month
Take your marketing further by reaching customers through both email and SMS.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Email
starting at
US$45
per month
15,000 Emails per month
SMS/MMS credits per month
Grow faster with smarter email marketing that personalises at scale.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashbaords
Email support
Generative AI to create content fast
Multi-channel segmentation
Free
Start sending emails and seeing how integrating all your data allows you to personalize even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Built-in reporting dashboards
Email support (first 60 days)
Generative AI to create content fast
Multi-channel segmentation
More powerful tools for your marketing
Reviews
price based on monthly orders
per month
How many monthly orders do you have?
50
250
1,000
2,000
3,500
10,000
15,000
25,000
50,000
100,000
150,000
200,000
400,000
600,000
800,000
1,000,000
Built-in product reviews that make everything smarter.
Get a demo
Collect and display reviews within Klaviyo, using your brand assets
Use reviews data for targeted campaigns
Automate review requests and responses
Marketing Analytics
price based on active profiles
US$100
per month
1,001 – 1,500 active profiles
*based on active profile number selected above
Unlock advanced features for insights and reporting.
Get a demo
Target based on customer purchase behavior
Personalise cross-sells with catalog insights
Easily report on trends and impact
Advanced Klaviyo Data Platform
price based on total profiles
per month
How many total profiles do you have?
100,000
250,000
500,000
750,000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
Unlock advanced features for even more powerful data capabilities.
Get a demo
Includes Marketing Analytics
Sync data to warehouses and other platforms with a single source of truth
No-code transformations
KLAVIYO SERVICE
Customer Hub
The new customer hub is included with every marketing plan, driving long-lasting customer relationships by making it easier for your customers to track orders, initiate returns, and discover new products.
Get a demo
ROI CALCUALTOR
Calculate your estimated ROI
How much potential ROI could your brand drive with Klaviyo email and SMS? Let’s find out.
Estimate my ROI

The tools you need to scale, included with every plan

  • Hyper-precise segmentation (AI)
  • Drag-and-drop automation builder
  • Audience growth tools (AI)
  • Personalised benchmarks (AI)
  • 350+ pre-built integrations
  • Templates with built-in best practices
  • Campaigns for marketing moments
  • Experiment and testing tools (AI)
  • Customer profiles (AI)
  • 1:1 product recommendations (AI)
  • AI-powered content generation
  • Built-in compliance and deliverability (AI)
See all features

Join over 167k paying customers

Citizen logo
Twinings logo
Wilkinson Sword
Citizen logo
Twinings logo
Wilkinson Sword
Citizen logo
Twinings logo
Wilkinson Sword
Citizen logo
Twinings logo
Wilkinson Sword

Pricing FAQs

A profile refers to an individual contact stored in your Klaviyo account, along with all of that contact’s customer data: events, preferences, profile properties, and more. You can think of each profile as a digital file on a specific contact. Profiles can be one of two statuses — active or suppressed.

Active profiles are any profiles that are able to be emailed by Klaviyo. Your number of active profiles is a factor in the Klaviyo plan you choose.

Suppressed profiles are profiles that cannot be emailed but still store all the relevant customer data. Suppressed profiles are not a factor in Klaviyo’s pricing.

Total profiles
The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.