Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Black Friday in Europe. Explore the latest data and growth trends to create successful Black Friday campaigns across the UK, France, Germany, and beyond.
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.