Learning resources for ecommerce marketers

Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.

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The State of B2C Marketing in Europe

Discover why retention-first strategies are gaining momentum, how omnichannel inconsistency is costing brands revenue, where WhatsApp is outperforming expectations, and how leading teams are investing in AI to improve productivity and performance. This guide turns fragmentation into focus and customer expectations into competitive advantage.

Download Report

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Foundational marketing

Advanced marketing

Software migration help

Featured resources

The 2026 state of fashion marketing in Europe

How are Europe’s fashion brands navigating fast-moving trends and rising customer expectations? Discover insights from 600+ marketers on AI adoption, creator ROI, and the strategies driving growth in 2026.

Fashion chooses Klaviyo

This case study shows how leading fashion brands use Klaviyo to power retention-led growth, turn service into a revenue driver, and deliver personalised experiences at scale. All without sacrificing brand control.

Klaviyo 2026 Benchmark Report cover with two people reviewing a document.

What do 2026 benchmarks reveal about your brand?

Is your marketing strategy hitting the mark? Gauge what’s working—and what needs work—with our 2026 Omnichannel Benchmark Report. It breaks down the latest trends and takeaways across industries, based on data from 110,000+ brands.

Open book displaying a Dollar Shave Club article and a cover titled "Behind the Brands 2026 EMEA Edition" by Klaviyo.

Go behind the brands and get growing

In the 2026 edition of Behind the Brands, we take you inside the strategies of companies that are redefining the customer experience with Klaviyo.

Holiday marketing campaigns calendar for 2026 by Klaviyo, featuring key months: April, May, September, November.

The ultimate 2026 marketing calendar

You’ve got big goals for the year ahead. We’ve got the plan to keep you ahead of the game.

Klaviyo Service workbook cover featuring a laptop displaying a customer interface and text: "Reimagining customer service: From cost center to growth engine".

Turn customer service into a sales powerhouse

Discover the new tactics and tools today’s top brands are using to modernise, offer proactive support, and make more money.

The cover of "The Klaviyo AI Shopping Index" report with star patterns and text about AI-first shopping journeys.

Does your brand click with AI-native shoppers?

Find out how AI-aided shopping is shaping new consumer expectations, and learn how your business can adapt to stay ahead of the curve.

Forrester booklet titled "Shared Goals, Separate Systems" with a green abstract design on the cover.

Bridge the gap between marketing and customer service with unified tools

Get the study that shows what’s working for the world’s top B2C brands—and how your team can apply it now.

Why WhatsApp is the future of ecommerce messaging

Discover how the world’s most popular messaging app is reshaping the customer journey and how your brand can take advantage.

10 predictions that will redefine marketing & service in 2026

The future of customer experience won’t be “more AI.” It’ll be more human. Explore Klaviyo’s boldest predictions for how voice, wearables, AI agents, emotional intelligence, and creative reinvention will transform how brands connect, convert, and serve consumers in 2026.

Read the 2026 Predictions Report

Foundational marketing strategy

Email marketing 101: send emails that engage

Email marketing automation 101

Excel with email from the very outset. Learn all about the best strategies, automations, workflows, and more to grow your brand’s profitability through best-in-class email marketing strategy.

6 steps to get started with SMS marketing

Getting started with SMS

6 steps to stand up an SMS marketing strategy that takes you from building a list of subscribers to sending out strategic communications that help convert people to become lifelong customers.

The power of segmentation

Customers want privacy and personalisation—so what does that mean for marketers? This guide has actionable tips for smarter, scalable personalisation in the privacy-first web.

Advanced marketing strategy

Ready to move on from the basics? These resources help marketing teams as they grow and want to reach new levels of customer experience excellence.

The advanced email marketing playbook

Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.

Get the playbook

The power of unified email and SMS marketing

Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.

Unite your channels

The complete guide to email deliverability

This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.

Become a deliverability expert

RFP template: 122 questions to ask when evaluating vendors

All the questions ecommerce marketing teams need to consider when putting out an RFP—all to help you standardise your evaluation criteria against a handful of vendors.

Get the template

Retention marketing: Balance loyalty and acquisition

Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention—even in today’s pressure-cooker economy.

Improve customer loyalty

Thinking of switching to Klaviyo?

ESP migrational survival guide for ecommerce brands

Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow—plus 10 reasons why brands switch.

woman holding phone to indicate looking at an ESP migration checklist

ESP migration checklist: How to change email service provider

The three essential steps ecommerce brands should take before beginning an ESP migration process—and why they matter. Do your due diligence and avoid any headaches down the line.

Change is hard—Klaviyo x WooCommerce email isn’t

Running an online store on WooCommerce and wanting to upgrade your marketing? Learn why brands choose the Klaviyo x WooCommerce marketing plug-in—and how they switch to it, fast.

Several employees brainstorm in a brightly lit office.

Need a new Magento email marketing platform?

Whether you’re reconsidering your current marketing tech or a first-time shopper, if you’re running on Magento, we’ve got good news for you. Klaviyo’s email and SMS integration takes just minutes to set up.