Learning resources for ecommerce marketers
Explore our library of free downloadable resources for ecommerce marketers that cover email marketing, SMS marketing, marketing automation, data privacy, and more.
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2025 state of B2C Marketing
This year, top brands aren’t just optimising campaigns—they’re aligning teams, unifying platforms, and focusing on customer retention.
Get the report that shows what’s working for the world’s top B2C brands—and how your team can apply it now.
The Future of consumer marketing
The most successful B2C brands don’t just sell products, they build lasting customer relationships. We asked 8,000+ global consumers what they’re looking for in brands this year.
Explore the report today to get the insights you need to stay ahead and build stronger customer relationships.
Featured resources
Explore our most popular ecommerce guides, benchmarks, and deep dives
Plan big wins with our 2025 Marketing Campaign Calendar
Boost sales and engagement all year long with this month-by-month guide to major marketing moments.
2025 email and SMS benchmark report
Learn what “good” and “great” performance looks like and hear from experts to guide your own best practices and growth.
How 5 UK brands use data to drive up to 20x conversion
Want to deliver personalised customer experiences that translate to real revenue growth? Take a lesson from brands like Dermalogica, Wilkinson Sword, and The Couture Club.
Foundational marketing strategy
Build best-in-class marketing fundamentals with these resources on how to ace the basics.
Email marketing automation 101
Excel with email from the very outset. Learn all about the best strategies, automations, workflows, and more to grow your brand’s profitability through best-in-class email marketing strategy.
Getting started with SMS
6 steps to stand up an SMS marketing strategy that takes you from building a list of subscribers to sending out strategic communications that help convert people to become lifelong customers.
The power of segmentation
Customers want privacy and personalisation—so what does that mean for marketers? This guide has actionable tips for smarter, scalable personalisation in the privacy-first web.
Advanced marketing strategy
Ready to move on from the basics? These resources help marketing teams as they grow and want to reach new levels of customer experience excellence.
The advanced email marketing playbook
Scalable email marketing tactics to personalise, optimise, and automate your strategy for more revenue, more ROI, and more profitability.
The power of unified email and SMS marketing
Ready to unite your cross-channel marketing strategy? Learn the importance of centralising data for more customer loyalty and control over your brand’s growth.
The complete guide to email deliverability
This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.
RFP template: 122 questions to ask when evaluating vendors
All the questions ecommerce marketing teams need to consider when putting out an RFP—all to help you standardise your evaluation criteria against a handful of vendors.
Retention marketing: Balance loyalty and acquisition
Learn how to efficiently balance customer acquisition and retention to ensure you attract and keep customer attention—even in today’s pressure-cooker economy.
Ecommerce sector guides
Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.
ECOMMERCE BENCHMARK DATA
Key benchmark reports
See what 325B emails and 3B texts across 14 ecommerce industries can tell you about your own performance.
Thinking of switching to Klaviyo?
We're here to help—check out these guides on switching email service providers (ESPs) and how we integrated with popular ecommerce platforms.
ESP migrational survival guide for ecommerce brands
Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow—plus 10 reasons why brands switch.
ESP migration checklist: How to change email service provider
The three essential steps ecommerce brands should take before beginning an ESP migration process—and why they matter. Do your due diligence and avoid any headaches down the line.
Change is hard—Klaviyo x WooCommerce email isn’t
Running an online store on WooCommerce and wanting to upgrade your marketing? Learn why brands choose the Klaviyo x WooCommerce marketing plug-in—and how they switch to it, fast.
Need a new Magento email marketing platform?
Whether you’re reconsidering your current marketing tech or a first-time shopper, if you’re running on Magento, we’ve got good news for you. Klaviyo’s email and SMS integration takes just minutes to set up.