The Klaviyo Approach
Latest articles
Today, we are launching several new features and tools that make us the only CRM built for B2C.
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Email marketing best practices
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
SMS marketing best practices
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.
Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.
SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations.
Campaign strategy best practices
Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.
Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.