All blog posts

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

Learn how to convert website visitors into lifelong customers with these email sign-up form best practices and examples from the ecommerce experts.

What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.

The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.

Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.