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Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
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Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.
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How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.
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Find out the best ecommerce marketing practices for earning top spot in the search rankings.
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A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).
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Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
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Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.
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Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.
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The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.