All blog posts

Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

Find out the best ecommerce marketing practices for earning top spot in the search rankings.

A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.