All blog posts

Learn how customer relationship marketing works, why it drives more revenue than traditional campaigns, and how UK brands like Dr. Martens and The Body Shop are already using it.

Build a CRM strategy that drives real revenue. Segmentation, personalisation, loyalty loops, and measurement for UK B2C brands.

Selling beyond the UK can unlock new revenue streams and reduce reliance on a single market. Here are the biggest benefits of cross-border ecommerce for UK brands in 2026.

What vibe coding unlocked for engineers is now possible for marketers, too. Vibe marketing brings that same shift—turning ideas into campaigns and giving teams more time for creativity, strategy, and better experiences for their customers.

Explore the latest new Klaviyo AI features, including Composer for campaign generation from prompts, Customer Agent for automated support, RCS messaging, and personalized send time optimization.

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to scale your marketing efforts for more revenue.

A guide to international ecommerce for UK B2C brands expanding into Europe, covering post-Brexit VAT and customs requirements, market selection, localisation, and retention strategies.

Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.