Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
WhatsApp vs. SMS vs. EmailJun 23, 2025
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Campaign strategy
RCS vs. SMS vs. MMSJun 23, 2025
Compare SMS, MMS, and RCS for B2C marketing. Learn which format to use, when, and why RCS offers richer, faster, branded mobile messaging.
Campaign strategy
12 BFCM promo ideas worth trying in 2025Jun 18, 2025
Stand out this BFCM with 12 proven strategies to boost revenue, increase engagement, and turn one-time holiday shoppers into loyal, year-round customers.
Campaign strategy
How to create Prime Day marketing momentum—without AmazonJun 10, 2025
Drive higher sales this Prime Day with 5 proven marketing strategies to drive direct revenue, grow customer loyalty, and reduce reliance on Amazon.
Campaign strategy
4th of July email marketing examples for businessesJun 5, 2025
Explore 10 proven 4th of July email and SMS marketing strategies with real examples from top brands. Boost your Independence Day campaigns effectively.
Campaign strategy
11 BFCM tactics we already know consumers loveJun 3, 2025
Using BFCM tactics that consumers love will lead to a successful shopping season. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
3 wins with Klaviyo's benchmarksMay 22, 2025
Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.
Campaign strategy
12 Father’s Day marketing examples to inspire your campaignMay 13, 2025
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Campaign strategy
The strategies that defined BFCM 2024Dec 3, 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.