The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Apr 2, 2025
9 ways to use internal alerts

Internal alerts help your team stay informed when customers take key actions. Learn how Klaviyo’s alerts help automate outreach and boost engagement.

Apr 2, 2025
How to use WooCommerce + Klaviyo for marketing automations

Discover how to streamline your WooCommerce marketing stack with Klaviyo. Learn to automate, personalize, and grow your Ecommerce business more effectively.

Apr 2, 2025
WooCommerce abandoned cart email strategies

Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Apr 2, 2025
WooCommerce abandoned cart email strategies

Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.

Email marketing
Mar 13, 2025
Why the iOS 18 promotions tab is a good thing

iOS 18’s Promotions tab is a game-changer for email marketing. Learn why this update benefits both marketers and subscribers—boost engagement today!

Email marketing
Feb 26, 2025
35 email marketing examples

Discover the best examples of email marketing from top brands and learn how to create better email marketing campaigns that boost sales in 2025.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Mar 27, 2025
Your guide to conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.

SMS marketing
Dec 10, 2024
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
Oct 24, 2024
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Campaign strategy
Feb 28, 2025
Omnichannel marketing strategies for 2025

Omnichannel marketing ensures a seamless customer experience across all touchpoints. Learn how to create a cohesive strategy for better engagement and sales.

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

8 New Year’s marketing ideas & examples

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.