Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
How Hedley & Bennett’s founder made career breakthroughs her normalMay 8, 2023
Ellen Bennett transitioned from a line cook to a successful founder. Here’s how she broke through again and again.
Campaign strategy
11 anniversary email examples to delight & surpriseFeb 23, 2023
Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.
Campaign strategy
The BFCM 2023 aftermath reportNov 30, 2022
The Klaviyo BFCM aftermath report is here—and owned marketing’s impact on revenue is up YoY.
Campaign strategy
The Black Friday trademark in GermanyNov 15, 2021
Discover a brief history of the Black Friday trademark in Germany and what you need to know about it in 2021.
Campaign strategy
5 tips for successful Black Friday marketingSep 30, 2021
Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.