Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
November BFCM checklistNov 1, 2024
BFCM is finally here this month, so you’ll want to read our checklist to prepare. Learn how items like exclusive content and website pop-ups can help you.
Campaign strategy
8 product bundling strategies with examples & best practicesOct 23, 2024
Learn 8 product bundle strategies for differentiating your brand. See how tactics like simplicity and smart product pairings can increase AOV.
Campaign strategy
Tactics to protect profitOct 16, 2024
Discover 10 easy to implement tactics that local retailers are using to protect profits with better operational efficiency this sales season.
Campaign strategy
October BFCM checklistOct 1, 2024
BFCM is only a month away, so read our checklist to see how to adjust your campaigns. Learn how buyer guides and continued list growth can help.
Campaign strategy
New research: shoppers want BFCM to start before NovemberSep 30, 2024
Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.
Campaign strategy
How to stand out from election noiseSep 26, 2024
Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.
Campaign strategy
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Campaign strategy
10 tasks to tackle for a record-breaking BFCMAug 15, 2024
Follow our BFCM checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Campaign strategy
Flash sale email template ideasAug 8, 2024
Discover flash sale email template ideas and examples to drive engagement. Learn how to spark urgency and enhance subject lines with AI for successful campaigns.