Email and SMS benchmarks to guide your growth
Learn what “good” and “great” performance looks like and hear from experts to guide your own best practices and growth.
Data-driven best practices & strategic guidance
Omnichannel marketing resources
Looking for advice to grow faster? Want to make sure you’re performing well against industry benchmarks? Need a checklist of best practices to cross off? You’ve come to the right place.
Start here
Learn about the industry's most urgent topics, compare your performance to peers, and explore omnichannel best practices the top-performing brands use.
Implement the same strategies as the fastest growing brands
Get data-backed, actionable tactics to grow your business faster with email, SMS, list growth, segmentation, and more.
AI is buzzy, but is it living up to the hype?
We surveyed 1.5K ecommerce marketers around the world to find out what ecommerce marketers really think about AI.
Strategic guidance
Access ungated step-by-step guidance to grow faster with email, SMS and more.
Email marketing
SMS marketing
Email and SMS
Industry news
The big book of Klaviyo use cases
Learn how to maximize the potential of your owned channels by strategically using Klaviyo to help you power smarter digital relationships.
Klaviyo use cases & proven strategies
This collection of use cases will show you smarter, more creative ways to grow—grounded in real-world examples from brands that have made these tactics their own.
Boost the CLV of customers who just purchased
During Cargo Crew’s first year with Klaviyo, the team was on a mission to majorly revamp their post-purchase journey––and saw a 3.5x growth in revenue per recipient from the flow. Here’s how you might test something similar.
Capture in-person data that boosts online sales
Stone Brewing knows all too well what happens when an omnichannel tech stack doesn’t work in an integrated way—which is why, now, they use Klaviyo as the bridge between in-store and digital experiences.
Use customer data to grow at each stage of the buyer journey
Providing the necessary TLC to each customer at every stage of the buying journey probably sounds like a labor-intensive task—one that might send many lean teams panicking. Here’s how Andie Swim did it, and how you can do something similar.
Consolidate your retention marketing efforts under one roof
Clean, consistent, reliable data is what allows you to dream up and implement complex, varsity-level marketing initiatives, and it’s why Made In consolidated their email, SMS and reviews into @Klaviyo’s platform. Here’s how, and why, they did it.
Easily execute on marketing decisions, faster—and without extra developer support
If your marketing team can’t easily access customer data, understand it, and then action it to create experiences that drive value and conversions—well, you’re stuck in the mud. And Titan Fitness was sick of getting slowed down. Here’s how they addressed the issue, and put Klaviyo at the center of their tech stack.
Benchmarks by industry
Compare your email & SMS metrics to averages across your industry
Email marketing benchmarks
Dig into these averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average.
SMS marketing benchmarks
If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes