Tap into deeper customer insights with Marketing Analytics
Go beyond clicks and open rates with advanced customer data and more powerful activation.
Elevate your Klaviyo Marketing with more powerful insights
Add Marketing Analytics to your Klaviyo Marketing plan to boost retention, grow revenue, and build deeper relationships with advanced features and actionable customer insights.
Fine-tune your entire funnel
Optimize every message to hit the mark with insight into every step of the customer experience.
Upsell and win back
Build smart segments and targeted outreach based on your customers’ buying behavior.
Perfect product promotions
Boost repeat purchases and average order value (AOV) with powerful personalization.
Turn insights into action with one click
With better insights, advanced tools, and pre-built templates, your data is now more actionable than ever.
Take a quick tour of Marketing Analytics
Get a better view of the entire customer experience
See your audience’s motivations, optimize key touchpoints, and turn engaged users into advocates.
- Visualize customer experiences, filter for specific audiences, and spot new opportunities with funnel analysis.
- See how long it takes for subscribers to purchase and make follow-up purchases with cohort analysis.
- Compare audiences at scale, pinpoint top segments, and zero in on areas of improvement.
- See a full overview of conversions, purchase behavior, business performance, and marketing impact.
Upsell and win back with pitch-perfect timing
Better understand how your customers shop with you, so you can craft messages and experiences that resonate.
- Build smart segments, scoring and grouping customers by purchase behavior with recency, frequency, and monetary (RFM) analysis.
- Effortlessly fine-tune your buying prediction window and customer lifetime value (CLV) forecast.
- Find and reward your most loyal customers—and spot those at risk of churning, so you can find a way to win them back.
- Maximize conversions with triggered flows and cross-channel targeting for key segments.
Keep ‘em coming back with perfect product promotions
Spark more repeat purchases and boost average order value with more-powerful-than-ever personalization.
- Predict when customers are ready to buy again, then drive more repeat purchases with the perfect cross-sell flow.
- Personalize outreach with purchase pattern insights, knowing what every customer is most likely to buy next.
- Boost average order value with product analysis for abandoned cart flows and bundling decisions.
“Klaviyo’s Marketing Analytics has allowed us to grow. It recommends new flows that can close little air leaks in our retention, which has been really helpful.”
Emeric Harney, marketing director at Harney & Sons
Get more with Marketing Analytics
Shorten the distance from insights to action with tools for making the most of your data.
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Already included |
Unlocked with Marketing Analytics | |
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Marketing and segment performance reports | ||
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Industry benchmarks | ||
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Customizable attribution and metrics |
Multi-touch model (coming soon) | |
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Predictive analytics and customer lifetime value |
Custom prediction windows | |
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Advanced personalization with customizable RFM analysis | ||
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Advanced, actionable purchase pattern and catalog insights | ||
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Customer behavior funnels and cohort reports | ||
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Audience and conversion dashboards | ||
Additional resources
Start Marketing Analytics orientation
See how to use Marketing Analytics features to transform your retention marketing, with deeper data and new insights.
Explore Marketing Analytics resources
Take a deeper dive into using Marketing Analytics and find answers to your most pressing questions with support articles and more.
Level up your post purchase strategies
Dig into insights on repeat purchase timing and cart bundling with Klaviyo’s latest product analysis report.
Marketing Analytics FAQ
Klaviyo Marketing Analytics offers more customizability and broader insights about your customers, products, and business. Klaviyo Marketing offers reporting on your marketing performance and subscriber trends.