All blog articles

Learn how B2C marketers can write better prompts using Klaviyo’s ChatGPT app or MCP server in any LLM to analyze performance, optimize campaigns, and move faster.

The Klaviyo app for ChatGPT delivers real-time marketing intelligence and AI-driven automation wherever you work. Check performance, analyze anomalies, and get strategic actions instantly.

Discover the best digital advertising platforms for B2C brands in 2026. Compare top tools for paid social, search, CTV, and omnichannel growth, plus see how they integrate with Klaviyo.

Agentic shopping explains how brands put AI agents and tools to work across discovery, service, and conversion in AI-driven commerce.

Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the 7 metrics you should be tracking this year.

Learn how unifying customer service and marketing data improves personalization, efficiency, and revenue—and why a shared CRM foundation matters.

AI is transforming how consumers discover brands—but LLMs may be rebuilding the same walled gardens brands fought to escape. Why owning your customer data matters more than ever.

Discover how Klaviyo Customer Hub streamlines retention marketing, unifies customer data, and boosts loyalty for brands and agencies. Learn key strategies now.

Bring your Klaviyo marketing and customer data into Anthropic’s Claude to analyze performance, uncover insights, and take action—without exporting data or rebuilding dashboards.