All blog articles

Discover how random sample branching can take your A/B testing to the next level. Learn 6 powerful use cases to improve your email and SMS performance.

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.

7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.

Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.

Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.

Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.

The Klaviyo Partner Demand Center helps you market smarter, grow faster, and sell with confidence—on demand and at scale.

Check out these 5 email automations that you should be implementing for your brand and see real examples in action.