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Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Klaviyo news articles

Klaviyo news
Sep 9, 2025
1 in 4 dollars is made in peak season

Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.

Klaviyo news
Sep 8, 2025
How to build your agenda at K:BOS

Join us at K:BOS 2025 in Boston, Sept 25–26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.

Klaviyo news
Sep 4, 2025
A look back at Labor Day weekend sales

U.S. ecommerce sales jumped 8% over Labor Day weekend—showing shoppers are ready to spend, even with fewer discounts. See what this means for brands preparing for BFCM and the holiday season.

Klaviyo news
Aug 29, 2025
Introducing Remix: AI-powered image editing

Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.

Klaviyo news
Aug 21, 2025
The new back-to-school buyer

Tariffs are reshaping back-to-school shopping in 2025. See Klaviyo data on pricing, discounting, and how brands win with repeat buyers.

Klaviyo news
Aug 20, 2025
Klaviyo’s MCP server is here

AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.

Klaviyo news
Jul 29, 2025
Look at what's shaping shopper behavior

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

Klaviyo news
Jul 24, 2025
How brands can drive “fun” purchases in a cost-conscious economy

Learn how your brand can still drive fun purchases and meaningful retail experiences in the era of cost-conscious shopping.

Klaviyo news
Jul 18, 2025
July 7 was the biggest shopping day of the summer

Discover how DTC brands outpaced Amazon by driving demand before Prime Day.