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Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Klaviyo news
Jan 23, 2026
Klaviyo data is now in Claude
Bring your Klaviyo marketing and customer data into Anthropic’s Claude to analyze performance, uncover insights, and take action—without exporting data or rebuilding dashboards.
Klaviyo news
Jan 14, 2026
Introducing Segments from Funnels
Turn marketing funnel analysis into actionable segments—without spreadsheets or rebuilding logic. Re-engage drop-offs and personalize faster with Segments from Funnels by Klaviyo.
Klaviyo news
Jan 14, 2026
Locale aware catalogs: sync Shopify Markets with Klaviyo
Sync localized product catalogs from Shopify Markets into Klaviyo to deliver accurate pricing, language, and products for every customer in every region.
Klaviyo news
Jan 14, 2026
Social list growth: Turn social followers to subscribers
Turn Instagram engagement into high-intent email and SMS subscribers. Social Auto-replies by Klaviyo helps brands convert social followers into long-term customers.
Klaviyo news
Jan 14, 2026
Personalized Send Time: AI for send time optimization
Personalized send time uses AI for send time optimization, delivering messages when each shopper is most likely to engage, click, and convert.
Klaviyo news
Jan 14, 2026
Video messaging: Send marketing videos across mobile
Send high-quality marketing videos across WhatsApp, RCS, MMS, and Push—natively with Klaviyo. Turn fast mobile moments into meaningful engagement.
Klaviyo news
Jan 14, 2026
State-Aware SMS Compliance: Quiet Hours & Frequency Capping
Stay compliant without slowing growth. Learn how Klaviyo automatically enforces state-level SMS quiet hours and frequency limits to protect deliverability and performance
Klaviyo news
Jan 14, 2026
Coupon retrieval: Turn “Do you have a coupon?” into a sale
Shoppers ask for coupons at checkout. Klaviyo’s Customer Agent instantly retrieves the right code in conversation—reducing friction and recovering lost sales.