Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
The psychology of the ‘free purchase’ mindsetAug 5, 2025
The psychology of the ‘free purchase’ mindset: Shoppers want to feel like they’re getting a good value for their money. Not because they’re cheap, but because it feels good to win.
Campaign strategy
Omnichannel vs multi-channelAug 5, 2025
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Campaign strategy
Use spin-to-win forms for growthJul 31, 2025
Tired of low-performing pop-ups? Discover how spin-to-win forms drive higher conversions and faster list growth. Learn best practices and launch your own with Klaviyo.
Campaign strategy
The ultimate last-minute BFCM checklistJul 30, 2025
Get ready for Black Friday and Cyber Monday now with our BFCM checklist. Learn from 23 expert tips and create your own Black Friday checklist to boost sales and win the holiday!
Campaign strategy
7 tried-and-true Black Friday marketing ideas your customers will loveJul 24, 2025
Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.
Campaign strategy
5 Labor Day email marketing examplesJul 23, 2025
Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.
Campaign strategy
BFCM omnichannel tactics to drive salesJul 8, 2025
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
10 expert BFCM marketing tips for 2025Jul 1, 2025
Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.
Campaign strategy
6 lessons to ace your back-to-school marketingJun 30, 2025
Discover successful back-to-school marketing campaign ideas. Learn from top brands like Quay and OSEA to help you ace your Q3 sales.