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Klaviyo news

Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.

Klaviyo news
25 Sept 2025
Klaviyo Advances AI-first B2C CRM
Klaviyo launches Marketing Agent and Customer Agent at K:BOS 2025, advancing its AI-first B2C CRM to unify data, marketing, and customer service.
Klaviyo news
23 Sept 2025
Holiday browsing spikes just 10 days before Black Friday
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday. That leaves brands with a narrow window to capture attention, build urgency, and guide shoppers toward conversion before Cyber Week spending peaks.
Klaviyo news
15 Sept 2025
Klaviyo named a 2025 Leader in AI marketing by IDC
Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.
Klaviyo news
15 Sept 2025
Introducing omnichannel attribution in Klaviyo
Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximise revenue.
Klaviyo news
9 Sept 2025
1 in 4 dollars is made in peak season
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Klaviyo news
2 Sept 2025
Introducing Remix: AI-powered image editing
Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.
Klaviyo news
15 Jul 2025
Meet your new AI shopping assistant
Transform your customers’ shopping experiences with Klaviyo’s Conversational AI Agent, now in public beta. Built to engage, guide, and convert, Klaviyo’s AI shopping assistant unifies the consumer experience for marketing and service.
Klaviyo news
25 Jun 2025
K:LDN 2025 - 10 takeaways
Here are 10 key takeaways from K:LDN’s mainstage keynotes, expert sessions, and customer panels, highlighting how marketers are driving growth in 2025 and beyond.
Klaviyo news
23 Jun 2025
Introducing the new Klaviyo Omnichannel features
The next chapter of marketing automation is here. Discover how Klaviyo's new omnichannel features help you build deeper customer relationships, increase conversions, and simplify your marketing.