All blog posts

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.

How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.

A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.

SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations. 

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.

Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.