All blog articles

All blog articles articles

Campaign strategy
Sep 30, 2021
5 tips for successful Black Friday marketing

Considering SMS and email for part of your holiday marketing strategy in Europe? These 5 tips will help you succeed this Black Friday.

Aubrey Harper
9min read
Klaviyo news
Sep 26, 2021
SMS in Australia

Many Australian brands have questions about SMS marketing. Get your questions answered and learn why now’s the time to implement texts into your marketing strategy.

What do online shoppers really want from brands?

New data from Klaviyo reveals 3 consumer behavior trends that will influence ecommerce marketing strategy in 2021 and beyond.

Aubrey Harper
4min read
SMS marketing
Sep 23, 2021
Shifts in customer text message behavior are changing

Discover the data that’ll help you better understand how consumers are using text message marketing to tap into SMS marketing trends.

Lacey
7min read
Customer data
Sep 7, 2021
You won’t miss third-party data

Klaviyo CMO, Kady Srinivasan offers advice for third-party data: it is dead. Digital experiences should be personalized to scale with Customer-First Data™.

Profile photo of author Kady Srinivasan
Kady Srinivasan
11min read
Optimizing your VIP customer experience

The same goes for how you communicate with your new customers via email marketing and those who are most valuable to your brand—your VIPs. With your VIP customers, you already know about their unique interests and what motivates them, so you can tailor your marketing messages accordingly. After all, they already know and love your […]

Aubrey Harper
7min read
WooCommerce popup forms tips

If that number feels unreachable—or you want to beat it—you came to the right place. I’m about to share some tips and examples for inspirational signup forms from European brands built on a WooCommerce, WordPress’s ecommerce platform. Wait, why WooCommerce? Couldn’t a brand on any platform build these forms?  WooCommerce is one of the more […]

Aubrey Harper
9min read
For developers
Aug 17, 2021
Solution Recipe 4: Extending Klaviyo’s Product Block Functionality

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Walid
21min read
Email marketing
Aug 17, 2021
What the UK Pingdemic means for retail

Earlier this month, it reached a new peak—and businesses have felt the pain.  Here’s what’s happening: The National Health Service (NHS) app alerts, or pings, people to tell them they’ve been exposed to COVID-19 and must isolate for up to 10 days. As the number of cases—and pings—has risen, UK residents and businesses have had […]

Aubrey Harper
7min read