All blog articles

All blog articles articles

Owned marketing
Aug 17, 2020
Differences between SMS and email marketing

Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]

Platform
Apr 14, 2020
How to use (and launch) SMS and MMS campaigns

Use a SMS marketing platform like Klaviyo to personalize messages from customer profile data and create MMS & SMS campaigns.

Profile photo of author Mike Greene
Mike Greene
5min read
Success stories
May 6, 2019
More revenue switching from Mailchimp to Klaviyo

We detail Popov Leather’s transition from Mailchimp to Klaviyo and how the transition has helped them see a 30% increase in monthly revenue after the move.

Profile photo of author Dan Cohen
Dan Cohen
6min read
Email marketing
Feb 13, 2018
Best practices for browse abandonment subject lines

To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.

Profile photo of author Phil Weltman
Phil Weltman
8min read
Owned marketing
Oct 18, 2017
Build your email list with exist popups

Find out how exit popups can help you build your email marketing list, why they’re effective, and the data Klaviyo has from users that set them up.

Email marketing
Aug 15, 2017
Sunset flows for better open rates

Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.

Profile photo of author Ott Niggulis
Ott Niggulis
6min read
Email marketing
Feb 1, 2017
Urgency email subject line examples

It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]

Email marketing
Jan 27, 2017
Calculating revenue per recipient

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.

Profile photo of author Phil Weltman
Phil Weltman
5min read