All blog articles

All blog articles articles

Email marketing
Jan 19, 2021
13 communications tips to drive customer loyalty

Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.

Justine Jenkins
15min read
Calculating customer lifetime value (CLV)

Learn how to use a Customer Lifetime Value Calculator to evaluate your marketing strategy, segment your customers, and map out a plan to grow.

Profile photo of author Chris Newton
Chris Newton
10min read
SMS marketing
Sep 29, 2020
Shopify SMS strategy for your online store

Learn how to create a Shopify SMS marketing strategy using your Shopify ecommerce store and start sending text messages with a sms platform like Klaviyo.

Profile photo of author Chris Newton
Chris Newton
8min read
Email marketing
Sep 2, 2020
Identify the best time to send emails

Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.

Nader Fotouhi
6min read
What’s a lookalike audience?

Find out how to identify your best customers based on CLTV and use them in Facebook Lookalike audiences to grow your list.

Profile photo of author Emily Roberts
Emily Roberts
7min read
Owned marketing
Aug 17, 2020
Differences between SMS and email marketing

Although the answer to the question, “What’s the difference between SMS and email?” may seem obvious, each platform will affect your marketing strategy in several ways—beyond just the fact you’re sending to an inbox versus a phone. While email and text channels may be used simultaneously, the messaging, tone, and information you include will vary […]

Platform
Apr 14, 2020
How to use (and launch) SMS and MMS campaigns

Use a SMS marketing platform like Klaviyo to personalize messages from customer profile data and create MMS & SMS campaigns.

Profile photo of author Mike Greene
Mike Greene
5min read