All blog articles

All blog articles articles

Email marketing
Apr 22, 2021
Retargeting and remarketing via email

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]

Profile photo of author Emily Riedy
Emily Riedy
9min read
Customer data
Apr 15, 2021
How to increase UK customer retention

As lockdowns lift and consumers get distracted, how can you increase customer retention for your ecommerce business? Read these expert tips.

Profile photo of author Leya Leydiker
Leya Leydiker
7min read
What is conversion rate optimization, anyway?

Learn about conversion rate optimization (CRO) and how these tips can help to convert customers by improving the CRO.

Aubrey Harper
12min read
Platform
Apr 1, 2021
Two-way text messaging for conversational SMS

Find out how you can use SMS Conversations for two-way text messaging that drives revenue and customer loyalty.

Profile photo of author Jon Palmer
Jon Palmer
4min read
SMS marketing
Mar 19, 2021
SMS toll-free numbers

Use toll free numbers for SMS marketing and get your complimentary toll-free number to start text messaging for your business today.

Profile photo of author Jon Palmer
Jon Palmer
6min read
Ecommerce
Mar 10, 2021
What Is GDPR?

Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]

Ecommerce
Mar 3, 2021
Customs and shipping after Brexit

Struggling with the rules for post-Brexit customs and shipping? Discover ShipStation’s expert tips on shipping to the EU after Brexit.

Profile photo of author Andrew Norman
Andrew Norman
7min read
Ecommerce
Feb 24, 2021
How Brexit affects Amazon sellers

How does Brexit affect Amazon sellers? Learn the full impact of Brexit on Amazon FBA and all the major changes you need to know about.

Email marketing
Feb 21, 2021
WooCommerce abandoned cart email strategies

How can you recover shoppers’ abandoned carts on your website? What WooCommerce abandoned cart plugin can you use to solve this problem? What are other WooCommerce brands doing for their abandoned cart emails?  With the right WooCommerce abandoned cart strategy, you’ll be well on your way to winning back lost shoppers and converting new customers. […]