All blog articles

Customer retention is more complex than ever before, so we’re sharing expert strategies, channels, and tactics that help delight and retain customers, increasing lifetime value.

Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to target right, optimize marketing efforts, and more.

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

Learn how a customer data platform can make your business more data-driven, and 6 other reasons you might need a CDP.

In this product release  We’re excited to bring our Klaviyo SMS customers the ability to customize the domain for your SMS short links, helping you to establish a recognizable brand identity and build trust with subscribers.  With branded SMS short links, your SMS messages will stand out from the crowd and encourage subscribers to engage […]

Adopt the smarter stack and consolidate data and analytics in the same platform as your marketing. In the fast-paced world of modern marketing, data is king. Brands are constantly seeking ways to harness their customer data to drive growth, improve personalization, and enhance their overall customer experience. Enter Klaviyo CDP, a revolutionary customer data platform […]

In today’s climate, marketers are challenged to do more with less. Properly forecasting your budget is key to doing this. Customers have asked us to give them better visibility into how much of their Klaviyo plan they’re using each month. We’re excited to announce the release of a new account usage tab to the Billing […]

Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.