POPFLEX’s secret to 3.3x holiday sales: the text messages their customers actually want

POPFLEX began in a Pilates studio. Back in college, the brand’s CEO and head designer Cassey Ho worked as a fitness instructor, and she couldn’t find a bag that would fit her mat, water bottle, and towel—so she created one. It became POPFLEX’s first product.

Since then, POPFLEX has grown into a lifestyle brand with noteworthy fans like Taylor Swift, who wore POPFLEX’s patented Pirouette skort in a recent YouTube short. The color she wore sold out in 15 minutes.

POPFLEX’s email and SMS strategy was working well, but they wanted to take it to the next level. Specifically, they wanted to create an intimate VIP experience for every customer.

This meant ramping up their SMS strategy and targeting their messaging more to customer interests and crucial marketing moments.

Incorporate urgent SMS reminders into flows

POPFLEX leaned on Klaviyo’s multi-channel automations to modernize their holiday strategy, making core updates for BFCM.

One of these updates included adding SMS into 3 abandonment flows—for browse, cart, and check-out abandonment—so SMS subscribers got mobile-native reminders to complete their purchase before the sale ended.

Incorporating more text messages into their automations helped boost holiday revenue attributed to flows and SMS by 3.3x YoY—resulting in a record-setting 2023 holiday season for the brand.

Get similar results 

Your business can also automate SMS reminders to drive more sales during sales events throughout the year. Here’s how:

• Read the full POPFLEX x Klaviyo case study 
• Learn how to increase retention with SMS automations