"You’re looking for the tools that unlock more."
Johnnie Regalado, director of engineering, Tomorrow
Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow.
The decision to migrate email service provider (ESP) isn’t one that teams and businesses make lightly, but that doesn’t always mean brands choose to replatform for the right reasons.
Making a switch is usually a complex and time-consuming process and if not done for the right business use cases can lead to a decline in email delivery, engagement and ultimately, cause negative financial effects.
So we asked the experts. We uncovered the strong versus weak reasons for choosing to replatform and the consequences of those decisions. In this guide. you’ll learn:
Johnnie Regalado, director of engineering, Tomorrow
Jen Brennan, director of digital marketing, Northern Commerce
Justin Ragsdale, partner, IM Digital