Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
The BFCM browsing boomNov 5, 2025
Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.
Campaign strategy
The 4 week BFCM Whatsapp blueprintOct 29, 2025
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
8 WhatsApp marketing best practicesOct 29, 2025
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Campaign strategy
WhatsApp marketing software: what to look forOct 29, 2025
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Campaign strategy
7 Hanukkah marketing ideas for 2025Oct 28, 2025
Celebrate the Festival of Lights with 7 Hanukkah marketing ideas to boost sales, engage customers, and honor tradition through quizzes, gifts, and giving back.
Campaign strategy
80+ campaign anglesOct 22, 2025
Discover 80+ proven email marketing angles to boost B2C engagement, diversify campaigns, build loyalty, and drive long-term revenue growth.
Campaign strategy
BFCM is the single biggest new-customer event of the yearOct 7, 2025
BFCM drives more new shoppers than the previous 3 months combined. Discover the data behind peak season success—and how brands can use Klaviyo to turn one-time buyers into loyal customers through smarter, omnichannel marketing.
Campaign strategy
6 Thanksgiving 2025 Campaign IdeasOct 3, 2025
Gather the customer data you need to send relevant offers this Thanksgiving. Learn how segmentation can boost revenue and improve customer relationships ahead of BFCM.
Campaign strategy
How to stay profitable during BFCMSep 15, 2025
Discover 9 expert-backed BFCM strategies to stay profitable, boost AOV, and protect margins, without relying on deep discounts, or sacrificing long-term growth.