Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news
1 in 4 dollars is made in peak seasonSep 9, 2025
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Klaviyo news
How to build your agenda at K:BOSSep 8, 2025
Join us at K:BOS 2025 in Boston, Sept 25–26. Discover keynotes, brand stories, Klaviyo product sessions, and BFCM education tracks. Build your agenda to maximize inspiration, learning, and networking at the year’s must-attend event.
Klaviyo news
A look back at Labor Day weekend salesSep 4, 2025
U.S. ecommerce sales jumped 8% over Labor Day weekend—showing shoppers are ready to spend, even with fewer discounts. See what this means for brands preparing for BFCM and the holiday season.
Klaviyo news
Introducing Remix: AI-powered image editingAug 30, 2025
Remix, built on Google Gemini’s new image editing API, lets marketers edit email images directly in Klaviyo. Adjust colors, refine product shots, and bring ideas to life faster.
Klaviyo news
The new back-to-school buyerAug 21, 2025
Tariffs are reshaping back-to-school shopping in 2025. See Klaviyo data on pricing, discounting, and how brands win with repeat buyers.
Klaviyo news
Look at what's shaping shopper behaviorJul 29, 2025
Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.
Klaviyo news
How brands can drive “fun” purchases in a cost-conscious economyJul 25, 2025
Learn how your brand can still drive fun purchases and meaningful retail experiences in the era of cost-conscious shopping.
Klaviyo news
July 7 was the biggest shopping day of the summerJul 18, 2025
Discover how DTC brands outpaced Amazon by driving demand before Prime Day.
Klaviyo news
Meet the consumer where they scrollJun 24, 2025
Discover how consumers shop online today and what marketers need to know to build trust and loyalty with Klaviyo’s 2025 online shopping report.