Klaviyo news
Every platform update, feature enhancement, and innovation at Klaviyo is designed with one goal: empowering businesses to create stronger customer connections. Stay current with the latest developments in our platform’s evolution, from major releases that transform capabilities to thoughtful improvements that streamline daily workflows. Explore detailed insights into new features, integration updates, and platform enhancements that help businesses unlock more value from their customer data and deliver more impactful experiences.
Klaviyo news articles
Klaviyo Customer Hub: a one-stop hub for orders, returns, and rewards. See how it transforms service into revenue opportunities.
Introducing Klaviyo’s Omnichannel Campaign Builder: one canvas to orchestrate personalised customer journeys across every channel from one place.
Announcing data warehouse import, Klaviyo’s native reverse ETL solution.. Sync enriched customer data directly from your data warehouse (Snowflake, BigQuery) to unlock deeper personalization and faster insights
AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf—unlocking smarter, faster, and more creative marketing.
Klaviyo now offers fully integrated WhatsApp marketing and data management. Orchestrate your WhatsApp efforts as part of a complete omnichannel marketing solution.
Klaviyo data from 2024 shows the path from intent to purchase for BFCM is shorter than many think. The real bump in browsing begins only 10 days before Black Friday.
Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.
Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-Enabled Marketing Platforms for Small Businesses. See how our AI helps B2C brands grow smarter and faster.
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.