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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Aug 5, 2024
11 ways to optimize your email marketing campaigns

Improve your email campaign conversion rates with proven optimization and best practices. Highly effective for driving conversion rates and growth.

Email marketing
Aug 5, 2024
How to create an email campaign in 7 steps

Learn to craft impactful email campaigns with expert strategies & examples. Elevate your marketing game and boost engagement with our comprehensive guide.

Email marketing
Aug 5, 2024
10 components of successful email marketing campaigns

Want to learn how to start a successful email marketing campaign? Follow these critical email components to ensure you drive maximum campaign results.

Email marketing
Jul 24, 2024
8 benefits of email marketing in 2024

Discover the benefits of email marketing. From personalized communication to enhanced brand awareness, learn about the advantages of email marketing today.

Email marketing
Jul 23, 2024
How to design effective marketing emails

Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.

Email marketing
Jul 18, 2024
13 effective email segmentation ideas & strategies

Learn why email segmentation is superior to a batch-and-blast approach. Segment your audiences based on psychographics, spending habits, & more with Klaviyo.

Email marketing
Jul 17, 2024
Best email send times data, by day and industry

The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.

Email marketing
Jul 8, 2024
11 Black Friday Cyber Monday email examples for 2024

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.

Email marketing
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.