Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.
Discover effective tactics for reducing your email bounce rate. Explore strategies like double opt-ins and list cleaning to boost deliverability and engagement.
The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.
Discover the benefits of engagement-based email segmentation. Learn how to create a schedule based on subscriber engagement to boost deliverability and reduce spam.
Unlock the secrets of effective email pop-ups. Learn creation tips & best practices & see successful industry examples to elevate your conversion game today.
What is an email pop-up? Discover the importance of email-ups: different types, components, & how they can help boost your conversions.
Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.
An abandoned cart email is an email used to re-engage shoppers who add products to their online cart but leave the site without purchasing.
Discover the power of abandoned cart emails: learn what they are, why they matter, and how crafting effective ones can boost your sales with Klaviyo.