Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.
Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.
Enterprise companies need more than a legacy tech stack to create omnichannel personalized marketing at scale. Klaviyo CDP is an option.
Less stalking, more talking Change—it’s the only constant in life. And modern marketing. While announcements like Apple’s iOS 14.5 update and Google’s phasing out of third-party cookies aren’t shocking, they’re far from a pleasant surprise—much less a welcome one for ecommerce marketers. Whether you’re already pivoting your plans or you’re bracing for impact, one thing’s […]
Personalization at scale with the right automation platform helps businesses of all sizes grow more efficiently. Learn how.