Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.
Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.
Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.