All blog articles

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Learn about the 4 key macroeconomic insights that will impact UK businesses in 2022 and the key takeaway to help retain customers.

Want to know the latest on how Omicron impacts businesses? These UK brands share what they’re doing to keep customers happy and safe.

Learn how the holiday sales playbook has changed and discover real-life examples to retain customers using post holiday using customer-first data.