All blog articles

Learn how to tailor messages by channel to achieve omnichannel personalization.

Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.