All blog articles

Post-purchase experiences are where customer loyalty begins. Learn how to automate and personalize them to grow your B2C brand

Three lessons we learned on balancing personality with precision, and why "tone" is much harder than it looks.

New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.

Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Discover how agentic commerce—powered by AI and LLMs like ChatGPT—is transforming how consumers shop and how brands can adapt to turn conversations into conversions.

Klaviyo Service adds new analytics, tone controls, and CSAT tools across Customer Hub, Helpdesk, and Customer Agent to help brands deliver faster, personalized experiences.

Discover how Klaviyo teams use “vibe coding” during weekly UI Power Hours to bridge design and engineering, ship faster, and make collaboration more human—with AI as the creative co-pilot.

Learn how to use K:AI Marketing Agent to plan, launch, and optimize your BFCM campaigns faster—boosting efficiency, personalization, and sales this holiday season.

Looking for the best Shopify apps for marketing and customer service? Klaviyo, Rebuy, and Recharge together create a high-performing tech stack that revenue and customer retention.