All blog articles

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

As AI floods feeds with generic content, brands that lead with authenticity will stand out. Learn how to use AI to amplify your human voice—not replace it.

Google’s new “Buy for Me” feature marks a shift toward AI-powered, agentic shopping—where Google handles product discovery, comparison, and checkout. Learn what this means for B2C marketers and how to prepare for the next wave of ecommerce.

Marketers are right to be cautious right now. The Texas settlement has sparked more questions than clarity—but that’s exactly why taking a compliance-first approach still matters.

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Discover 4 proven ways to reduce cart abandonment and recover lost sales. Learn how to build trust, streamline check-out, and personalize abandoned cart flows to convert more shoppers.