Alexandra McPeak
Content strategist-Klaviyo
Alexandra McPeak
Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.
Posts by this author
Alexandra McPeak
Jan 6, 2025
How to use reviews to increase order value

Learn how to create personalized customer experiences from your reviews.

Alexandra McPeak
Jan 6, 2025
Grow email revenue with fewer, more targeted messages

Learn how to appeal to subscribers with interest-based campaigns.

Alexandra McPeak
Jan 6, 2025
Grow SMS revenue by breaking this common marketing 'rule'

Learn how to test your way to more messages—and more revenue.

Alexandra McPeak
Jan 6, 2025
How to send the text messages customers actually want

Learn how to automate SMS reminders to increase purchases during sales events.

Alexandra McPeak
Jan 6, 2025
How to use AI to grow email list conversions 65%

Learn how to use AI to optimize sign-up form conversion.

Alexandra McPeak
Jan 6, 2025
How Huda Beauty increased email orders 50%

Learn how to A/B test messaging to increase conversions.

Alexandra McPeak
Jan 6, 2025
How Marine Layer fixed this multi-channel problem

Learn how to consolidate your data to create more thoughtful journeys for customers.

Alexandra McPeak
Jan 6, 2025
A simple trick to boost Black Friday sales without discounts

Learn how to discount strategically with advanced segmentation.

Alexandra McPeak
Jan 6, 2025
Rescue lost sales with this smart customer targeting strateg

Learn how to target disengaged customers with RFM segmentation.