Alexandra McPeak

Content strategist - Klaviyo

Alexandra McPeak

Alex McPeak is a Content Strategist at Klaviyo. She helps entrepreneurs and small businesses grow. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. Alex graduated from Emmanuel College. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi.

Posts by this author

Alexandra McPeak

Apr 2, 2025

WooCommerce abandoned cart email strategies

Boost conversions by optimizing your abandoned cart email flows and discover the powerful benefits of integrating your WooCommerce store with Klaviyo.

Alexandra McPeak

Mar 28, 2025

Empathetic email marketing during uncertainty

How should your brand show up during times of uncertainty? Learn how to communicate to your customers with empathy through email and SMS.

Alexandra McPeak

Jan 6, 2025

Grow email revenue with fewer, more targeted messages

Learn how to appeal to subscribers with interest-based campaigns.

Alexandra McPeak

Jan 6, 2025

Grow SMS revenue by breaking this common marketing 'rule'

Learn how to test your way to more messages—and more revenue.

Alexandra McPeak

Jan 6, 2025

How to send the text messages customers actually want

Learn how to automate SMS reminders to increase purchases during sales events.

Alexandra McPeak

Jan 6, 2025

How to use AI to grow email list conversions 65%

Learn how to use AI to optimize sign-up form conversion.

Alexandra McPeak

Jan 6, 2025

How Huda Beauty increased email orders 50%

Learn how to A/B test messaging to increase conversions.

Alexandra McPeak

Jan 6, 2025

How Marine Layer fixed this multi-channel problem

Learn how to consolidate your data to create more thoughtful journeys for customers.

Alexandra McPeak

Jan 6, 2025

A simple trick to boost Black Friday sales without discounts

Learn how to discount strategically with advanced segmentation.