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Avoid the risk of lost or blocked emails, prepare for Google and Yahoo’s email sender requirements coming into effect on 1 February 2024.

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

How to update profile properties in Klaviyo using the Klaviyo Profiles API endpoint

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Exclude a percentage of your profiles from receiving messages for a to know the incremental value from your email, SMS, and app push marketing.

Account level deliverability reports and alerts to help you maximize your inbox placement.

Easily streamline Shopify SMS Order Updates with Klaviyo, optimizing your post-purchase communications.

Learn about the newest Klaviyo features from September 2023.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.