All blog articles

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.

A complete guide to improving click rates, including expert insight and brand examples.

Learn 4 ways to test and optimize your marketing automation efforts.

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

We discuss how to approach each of your owned marketing channels through an omnichannel lens and offer a few proven tactics for coordinating across channels.

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it's the only way to deliver a consistent brand and customer experience.