All blog articles

All blog articles articles

For developers
Mar 9, 2022
Solution Recipe 8: How to create a custom multilingual unsubscribe and preference page in Klaviyo

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

David
20min read
Platform
Mar 8, 2022
More customization and extensibility

Read about the March Klaviyo feature product updates for new reporting, email and SMS communications, and data insights.

Profile photo of author Emily Riedy
Emily Riedy
6min read
Owned marketing
Mar 2, 2022
How to optimize form performance

Signup form builders that help track form metrics or analytics to measure the effectiveness of your signup forms and grow your list with new contacts.

Profile photo of author Sean Walsh
Sean Walsh
4min read
Customer data
Feb 24, 2022
15 Customer-First Data™ points you want to collect

Customer-First Data isn’t just the new way forward for ecommerce brands, it’s the only way forward. Here’s what to collect and how to use it.

Tracey Wallace
25min read
For developers
Feb 15, 2022
Solution Recipe 7: Using Zapier with Klaviyo to Automate Tasks and Ingest Data from Third-Party Apps

Solution Recipes are tutorials to achieve specific objectives in Klaviyo.

David
11min read
Owned marketing
Feb 8, 2022
Why “taboo” brands are owning marketing

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

Customer data
Jan 31, 2022
Everything you need to know about Apple’s changes

Find out how Apple iOS 15 will affect your Klaviyo email account, how Klaviyo is responding, and what you can do.

Ecommerce
Jan 26, 2022
4 considerations for the metaverse

Are people ready to shop in the metaverse? We asked 3,000 consumers in the UK to learn if brands should start investing in virtual channels.

Profile photo of author Gemma Branks
Gemma Branks
4min read
Ecommerce
Jan 12, 2022
Consumers say they care about sustainability...

Is sustainable ecommerce real or is it a trend? Are brands being sustainable in a way that actually appeals to customers? See the data from UK consumers.

Aubrey Harper
6min read