All blog articles

KURU Footwear decided to revaluate their tech stack. Learn why the brand leaned into a “buy” mentality as they set out to replatform.

Klaviyo is committed to improving the experience for developers. In 2022, Klaviyo released: Today, we’re excited to announce Klaviyo’s API endpoint expansion enabling developers to build a wider array of personalized experiences. Newly released endpoints: Tags, Data Privacy, and Campaigns APIs We’re excited to release full CRUD functionality for our Tags API (in general availability), […]

Learn from industry experts on how to successfully approach your ESP migration in an ever-changing economy with these 10 strong + weak frameworks.

In this product release In September, we announced a complete redesign of our personalized product recommendations, including rules-based recommendations. This major update allows you to improve your customer experience by making emails more personal, boost conversion rates with well-matched recommendations, and gain a better understanding of what items are being shown to your customers.  Today, […]

In this product release A/B testing is a pivotal tactic for marketers to make data-driven decisions, allowing you to test different options of content, design, and more. At Klaviyo, we aim to provide you with the tools to experiment with your marketing to continuously optimize and discover what works best for you and your customers, […]

Annmarie Skin Care’s daily email sends is how they make more than 40% of their revenue through email––and they are tackling SMS next.

Deliverability and compliance can seem complex – but we’re here to help keep things simple. With Klaviyo, you’ll always have the confidence that your signup forms are compliant – and optimized – for collecting SMS consent. Today, we’re announcing updates that make it easier than ever to create compliant signup forms that convert. We’ve simplified […]

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Klaviyo keeps getting better and better. As we wrap up 2022, we’re proud to share that we’ve released over 130 new features this year! We know that you move fast – and we’re always here to help fuel your growth.  What better way to ring in the New Year than by reflecting on some of […]