All blog articles

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

  In this product release It is undisputed that email and SMS drive directly attributable revenue. However, a question remains, would your subscribers still have purchased if they didn’t receive any marketing from your brand? Klaviyo’s new global holdout groups allow brands with large customer bases (400k+ profiles) to suppress a percentage of their profiles […]

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.

In this product release  We are excited to introduce a valuable addition to Klaviyo’s SMS feature set: Shopify SMS Order Updates. This new feature enables Shopify users on Klaviyo SMS to effortlessly obtain consent and deliver transactional updates through text messages. With Shopify SMS Order Updates now at your fingertips, brands can efficiently handle all […]

New features to help you personalize and measure your marketing this BFCM season. With BFCM fast approaching, we’ve released some key features to help you ensure you are putting your best marketing forward. Get started with faster personalization using the new “add personalization” button. We’ll also help you understand the impacts of your marketing with […]

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.

Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.