How to use WooCommerce + Klaviyo for marketing automation

WooCommerce is one of the most popular ecommerce platforms, with a customer-roaster of more than 4 million companies. Known for its unmatched flexibility, WooCommerce lets marketers fully customize their storefronts. But to really maximize its potential, marketers need a powerful marketing automation solution, which is why more than 15,000 WooCommerce customers pair it with Klaviyo.

Earlier this year, Klaviyo was named Woo’s preferred marketing automation platform, reinforcing its role as the go-to solution for marketing using WooCommerce. Like WooCommerce, Klaviyo offers deep customization capabilities, thanks to its open API and advanced segmentation tools, making it the ideal choice for brands looking to scale and personalize their marketing with a fully customizable solution.

As the only customer relationship management (CRM) platform built for B2C merchants, Klaviyo unifies marketing and analytics in one platform, providing real-time insights, AI-powered recommendations, and an extensive partner ecosystem to help brands drive growth.

This guide will walk you through how to use WooCommerce and Klaviyo to better automate, better personalize, and better grow your business.

Simplify your WooCommerce marketing stack

WooCommerce is a top choice for brands because it supports a wide range of marketing and tech stack plugins, making it easy to scale. But managing multiple systems can quickly become overwhelming—costing time, resources, and technical expertise just to keep everything running smoothly.

Klaviyo eliminates that complexity. With seamless integrations for platforms like Gorgias, Mollie, Square, AfterShip, and more, you can automate personalized marketing and customer service, capture real-time insights, and ensure smooth data flow—all without the headaches of disconnected systems. Pre-built integrations let you connect everything in just a few clicks, so you can focus on growing your business instead of managing your tech.

How Klaviyo fits into the WooCommerce puzzle

As WooCommerce’s preferred marketing automation platform, Klaviyo helps brands unify their customer data, automate email and SMS marketing, and optimize revenue. Unlike basic marketing automation platforms that fall short, Klaviyo gives merchants:

• Brand flexibility and control. WooCommerce merchants prioritize customization. Klaviyo’s flexible segmentation and automation tools allow them to tailor marketing strategies to their audience.
• Streamlined data integration. Klaviyo centralizes store and customer data in one place, eliminating fragmented systems and making marketing, reporting, and analytics effortless.
• Revenue growth through data ownership. Complete transparency and ownership of stored data empowers merchants to maintain full control of their customer information and marketing strategies, enabling smarter decision-making, better segmentation and personalization, and long-term customer loyalty.

Easy to set up and free to start, Klaviyo makes it simple for merchants to connect their WooCommerce store within minutes, eliminating the need for expensive development work.

Why Force of Nature switched from Mailchimp

As Force of Nature grew, they needed more sophisticated segmentation, seamless A/B testing, and a marketing platform that could fully integrate with WooCommerce. Mailchimp, which had served them well in the beginning, started holding them back.

“Klaviyo has a more seamless integration with WooCommerce than other platforms I’ve seen,” says Andrea Jordan Kattan, lifecycle marketing strategist at Power Digital.

That integration, combined with Klaviyo’s advanced segmentation and automation capabilities, made the switch an easy choice.

Migrating to Klaviyo was “smooth and easy,” and the results speak for themselves:

• 52% YoY growth in year-to-date Klaviyo-attributed value (KAV)
• 140% YoY growth in revenue from Klaviyo flows
• 46% of total KAV now driven by Klaviyo flows

Since switching, Force of Nature has elevated their email and SMS marketing strategy without expanding their team. Key improvements include:

• Smarter segmentation with AI: The team builds hyper-precise customer segments with Klaviyo AI to target buyers at different stages of the journey.
• Optimized repurchase reminders: 49+ live flows automatically remind customers to restock, tailored to SKU-specific timelines.
• More efficient Meta ads: Klaviyo-powered lookalike audiences and exclusions have become top performers for CAC and ROAS.

“Klaviyo has been the right platform for us to scale and meet our acquisition and LTV goals,” Lush says. “We use it to ensure the right message reaches the right customer at the right time on the right channel. The sophisticated tools are user-friendly and intuitive enough for a small team to use. It’s absolutely the right choice.”

My Community Made loves Klaviyo’s easy integration with Woo

“Klaviyo’s WooCommerce integration means you don’t need to pay a developer in the beginning,” says Edward Fisher, Jr., owner of My Community Made, an online marketplace for artisans with no transaction fees. “You get the CRM set up, you install Klaviyo, maybe you need help placing the short code for the email sign-up, and then the rest of it you can just do from the Klaviyo dashboard.”

Even if you have historical data from another email service provider or marketing platform, you can automatically sync it with a simple click—no developer skills needed.

In fact, you can easily connect WooCommerce all the data you need in Klaviyo with pre-built, one-click integrations like Stripe, Facebook, and Zapier.

How Emu Ridge achieved 32.5x ROI with Klaviyo

After years of using Mailchimp, Emu Ridge needed a better email marketing solution—one that was easy to manage, cost-effective, and fully integrated with their WooCommerce store.

Their previous setup was overly complicated, with email lists split across multiple accounts just to stay within budget. When owner Beverley Turner needed to hand off email marketing to her team, she knew it was time for a change.

Enter Klaviyo. With its flexible pricing, multi-user access, and seamless WooCommerce integration, Klaviyo quickly became an essential part of Emu Ridge’s marketing strategy. The results speak for themselves:

• 32.5x ROI from Klaviyo
• 66.7% YoY growth in Klaviyo-attributed revenue
• 80.3% increase in campaign placed order rate

Klaviyo helps Emu Ridge turn one-time visitors into repeat customers, optimize automation flows, and cut unnecessary costs. “Klaviyo is really cost-effective,” says Turner. “That’s why I recommend it.”

3 ways to optimize WooCommerce marketing

Your WooCommerce store is constantly generating valuable customer data—from past purchases to abandoned carts—but are you using that data to drive more revenue?

With Klaviyo’s B2C CRM, seamlessly capture and activate customer data to personalize your marketing at scale. Once your store’s contacts and historical purchase behavior are synced, you can:

• Send targeted abandoned cart emails to recover lost sales
• Automate email and SMS flows based on real-time customer actions
• Design high-converting campaigns using Klaviyo’s drag-and-drop editor

Many WooCommerce business owners know personalization is key to increasing sales but struggle to maintain it. Klaviyo removes that complexity, making it easy to listen to your customers and respond with relevant, timely messages—automatically.

Instead of guessing what your customers want, let Klaviyo help you deliver the right message to the right customer at the right time. Here are 3 ways to do that.

1. Engage and convert with personalized messaging

Personalization isn’t just a nice-to-have—it’s critical to driving conversions and long-term customer loyalty.

For WooCommerce businesses, this means using automated, data-driven marketing to reach customers at the right moment. For example:

• Recovering abandoned carts: If a visitor adds an item to their cart but doesn’t check out, an automated email or SMS reminder can nudge them to complete their purchase.
• Seamless cross-channel messaging: SMS, email, and mobile push notifications work together to keep your brand top of mind.
• AI-powered segmentation: Real-time insights help you deliver relevant content based on browsing behavior, purchase history, and engagement trends.

The key is listening to your customers—not just through surveys, but by tracking their actions and responding with timely, valuable messages. Whether it’s a well-timed abandoned cart email, a personalized product recommendation, or a loyalty-building follow-up, thoughtful, automated engagement can turn one-time buyers into repeat customers.

2. Use AI to deliver the right message at the right time

Klaviyo AI uses a strategic combination of events, profile properties, location, predicted values, and more, making it easy for you to create personalized, automated messages. You can set these messages to send to customers when they matter most—like 15 minutes after they abandon their cart.

Consider using these approaches to make your content more relevant to your audience:

• Collect preferences via a quiz or form so you can personalize the content you send them.
• Segment according to engagement, location, and purchase and browsing history.
• Use dynamic content blocks based on a buyer’s product preferences, your best sellers, or using AI to determine what they’re likely to buy next.
• Use RFM segments to determine key VIPs for early access or exclusive offers (requires Klaviyo Marketing Analytics)

3. Get clear-eyed with Klaviyo’s reporting and Marketing Analytics

See exactly how much money you’ve made from each campaign in Klaviyo so you don’t have to guess which marketing messages are working and which aren’t.

Many marketers lack visibility into how much revenue their marketing campaigns are driving. They can see their total revenue numbers, but their software simply doesn’t show how their marketing efforts contribute to their bottom line. Inconsistent, confusing reporting and manual analysis eats your time, and an inability to track the full customer journey means your work as a marketer is less impactful, calling ROI into question.

Klaviyo’s centralized marketing, reporting, and analytics make it easier to take action against clear and easy-to-understand insights. For WooCommerce users seeking growth through data-driven marketing automation, Klaviyo provides the tools needed to transform one-time shoppers into loyal, repeat customers.