All blog articles

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

Learn the importance of revenue per recipient (RPR)—and how to optimize your marketing strategy to boost this important metric.

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

Email marketing program audits are critical for businesses to assess campaign performance. Learn what benchmarks you should be hitting for key metrics.

Learn about Gmail and Outlook deliverability best practices and why improving deliverability is essential to maximizing your email marketing success.

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.