Lizzie Davey
Posts by this author
How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.
Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalisation, and grow revenue.
Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.
Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.
How to group people based on their personal context to build better relationships and deliver campaigns that resonate.
Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.
How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.
A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.