What’s new in Klaviyo

No more juggling multiple product catalogs. Klaviyo automatically pulls in your localized Shopify Markets data—so customers always see the right language, currency, price, and product links.

Make your social following work harder. Turn Instagram engagement into email and SMS subscribers, all without adding tools or slowing down your workflow.

Everyone shops on their own schedule, which means timing can make or break a campaign. Personalized send time takes the guesswork out by delivering each message right when customers are most likely to open, click, and buy. Just turn it on, set your sending window, and Klaviyo handles the rest.

Want to send video? Just upload it and go. Add clips to WhatsApp, MMS, RCS, or mobile push (coming soon), and Klaviyo takes care of everything behind the scenes so your messages feel more personal.

Turn every campaign into a powerhouse. With exit conditions, precision targeting, channel affinity, and cross-channel reporting—all in one place—you can launch smarter, faster, and with more impact.

Every state has its own SMS rules and now, Klaviyo manages them all for you. Messages are sent only during allowed hours, and daily limits are automatically enforced in states that require them. You get peace of mind and strong performance, all without extra setup.

Funnels are great at telling you where customers drop off. This update makes it just as easy to do something about it. One click turns any funnel step into a segment you can use immediately—perfect for quick follow-ups or fixing moments in the journey.

Great personalization shouldn’t depend on whether or not someone is logged in. If Klaviyo has identified a visitor before, you can now customize their on-site experience instantly, while keeping sensitive details hidden. It’s a simple way to make your site feel more “for them” at scale.

Instead of sending customers searching for a promo code, your Customer Agent can now give them one instantly. Coupon Retrieval pulls the right offer—personalized or not—and drops it straight into the chat, making checkout smoother and preventing unnecessary drop-offs.

Flows are now smarter about how often someone can enter them. These new settings let you open the door for repeat entries when it makes sense—or tighten restrictions when it doesn’t. It’s a big quality-of-life upgrade for anyone running RFM or other behavior-based automations.