Compare Klaviyo with Salesforce Marketing Cloud
See how Klaviyo helps put your data into action faster for better results, with fewer technical obstacles.
Go further, faster with the platform built for better performance
- More speed
Execute great marketing faster with AI-powered and customizable tools—no technical expertise required.
- More insights
Move confidently and make better decisions with real-time data, centralized for easy access and use.
- More efficiency
Reduce total cost of ownership and minimize business disruptions with a truly unified platform.
Klaviyo | Salesforce Marketing Cloud | |
|---|---|---|
Unified customer profiles* | ||
Segmentation without data extensions | ||
Advanced drag & drop functionality | ||
Pre-built, customisable messaging templates | ||
Easily configurable omnichannel automations | ||
Built-in AI | ||
Easy data management (no mapping or cleaning required) | ||
Unified view across all accounts** | ||
Fast time to market | ||
Thousands of leading brands grow with Klaviyo
Switching to Klaviyo pays off. Just ask these brands.
Saves 75 developer hrs a month
Discover how Titan Fitness reduced spend on external developers by switching to Klaviyo.
Email revenue up by 26% QoQ
Learn how Saba increased email revenue by switching from Salesforce Marketing Cloud.
3x increase in revenue YoY
Find out how switching to Klaviyo helped Nuun increase email revenue 820%.
Klaviyo has 350+ integrations, Salesforce Marketing Cloud just 15+
The simpler, more seamless way to connect your tech stack.
Do more, faster
One integrated platform
Consolidate email, SMS, mobile push, reviews, and more on a single data infrastructure that minimizes development time.
Built-in AI
Klaviyo AI unlocks your best performance with predictive analytics, peer benchmarks, A/B testing, and more. No coding necessary.
Intuitive tools
Create segments, omnichannel campaigns, and automations in minutes—no developers needed.
Move confidently and get better results
Activate real-time data
Increase conversion by using real-time data to better personalize your customer journeys —no code required.
Easily identify opportunities
Know what’s working and optimize what’s not, with custom and pre-built reports for every aspect of your marketing.
Have a single source of truth
Consolidate all your data in one place with real-time access, including auto-updating unified profiles for every customer.
Sophisticated, not complicated
Unlock more resourcing
Free up your development, design, and data teams to do more than operate and maintain your marketing platform.
Minimize disruption
Our connection to Salesforce Commerce Cloud (or any ecomm platform) is faster and more adaptable than Salesforce Marketing Cloud’s.
Improve flexibility
Klaviyo’s versatile data model means you can send structured or unstructured data—no data mapping or specific schemas required.
Integrate seamlessly
Start syncing data from your entire tech stack in just a few clicks with 350+ pre-built integrations and open high-performance APIs.
Additional resources
What to ask when considering platforms
125 questions to include in your RFP template as your evaluate marketing automation platforms.
Make the switch seamlessly
Tap into our network of trusted agency partners to help you switch to Klaviyo.
The Total Economic Impact™ of Klaviyo
Discover how Klaviyo has delivered for enterprises, including 228% ROI and +2M profit from improved email conversion rates.